You may know that there are thousands of people on the lookout for your Dance School on the Web – the problem is how to get them to find you! This post can only provide a rapid introduction – but with any luck it will be a handy place to start.
Building a website for your Dance School is the first project if you haven’t already got one. It may seem like a challenging task if you haven’t developed a website before. In reality it’s not that complicated – but many people have other things to do with their time (like running their Dance School for instance!). So why not locate a few websites that you like, and get in touch with the designers of those for a quotation (the designers name is frequently displayed at the foot of the web page). Alternatively, you could outsource the work on a site like Elance – which will often cost less.
Many people make the mistake of not having any tracking or analytics put in place for their internet site. This is silly, because without analytics there’s no way to know how much traffic your website is receiving, where they’re arriving from, and what they’re viewing on your website. It’s like having a blindfold on. There are lots of web stats systems to choose from – many are free, and simple to set up.
Once you’ve developed your website and added stats tracking, the next step is to build links to your site by persuading other websites to link to you. One of the best ways to start this is using standard website directories such as Best of the Web (paid), and DMOZ (which is free). There are literally hundreds and hundreds of website directories – and it’s worthwhile submitting your site to a few of the more popular ones. It’s not worth posting to thousands of directories, but if you’re thinking of doing a hundred or more, there are companies that will submit your site on your behalf, very cost-effectively.
Dance School websites that will publish your information will almost always require payment – but the ones that have high traffic levels and will be able to send a lot of people to your site, it may well be money well spent. Sometimes you can discover a free site that deals with your business – for example http://www.ClickDanceSchools.co.uk/ for the Dance School sector.
A great method of getting targeted visitors to a new website is Pay Per Click Advertising (also known as PPC). Pay per click enables you to create an advertisement, and get it shown on other sites – yet you only pay when somebody clicks it and visits your website. Google Adwords is the best known PPC system at the moment. It’s essential to learn all about PPC before starting out – but it’s well worth finding out more as it has the potential to deliver plenty of customers to your Dance School website.
If you want to be able to remind folks to visit your site – or to inform them when you have special deals on offer, then you will want to capture their email address when they visit your site. Services like MailChimp make this easy. You can utilize the service to send out just one newsletter occasionally – or set up a series to be mailed automatically at standard intervals. This is a very efficient means of staying in contact with your potential clients – and once it’s put in place – it all occurs on auto-pilot – you don’t need to do anything.
There’s a lot of effort involved in marketing your Dance School online – but the key is to make a start, and work away at it, one job at a time. Sooner than you think, you’ll have a flourishing web site and plenty of new prospects. All the information you need is obtainable on the web – so get out there and start marketing on the Web – it will be one of the very best decisions you ever made.
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