Ladder of Intimacy

You MUST have a system to follow up with new customers – meaning, you need to be ready to walk them up the "Ladder of Intimacy" to create future sales.

"Ladder of Intimacy?" Picture one of those A-Frame Ladders. You're on one side and your customer is on the other.

At first, you're far apart and low on the ladder – meaning, you've offered SOME value, and you've only asked for a LITTLE bit of a financial commitment for it.

The trick is getting them to climb that ladder. Each rung is a more expensive offer, but it also brings YOU closer to that customer because you're providing MORE value as you climb together.

Sexy, eh? :)

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